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GUNPLANBUILD BEYOND

— The Gunpla Model Companion

View On Figma
Gunplan Build Beyond phone mockup
AR Experience
Mobile Design
Prototyping

Empowering the Gunpla Community

The Challenge

Unclear instructions and inaccessible resources make Gunpla building frustrating for many enthusiasts.

The Solution

Step-by-step tutorials for beginners and powerful project tracking tools for experienced builders.

The Impact

An enhanced building experience for all skill levels with easy access to manuals and resources.

Project Specifications
01 / YEAR
Year
2024
02 / ROLE
Role
Lead Product Designer
03 / DURATION
Duration
8 Months
04 / CATEGORY
Category
Mobile AR

What is a Gundam?

A Gundam build kit is a snap-together plastic model based on the Mobile Suit Gundam series, designed for all skill levels and offering customizable, poseable mechs without the need for glue or paint.

Gunpla
Parts
Image
Gundam
Model
Image

Snap Fit Assembly

No glue required. Customizable and posable.

Gunpla

Short for Gundam Plastic Model. Based on the mecha (robot) designs from the Mobile Suit Gundam series.

Multiple Grades

From beginner-friendly to expert level kits.

Fully Articulated

Pose your model in dynamic action scenes.

IMG / GUNDAM-WING

Iconic Anime

Gundam = legendary Japanese sci-fi anime with giant robot "mobile suits" piloted by humans in epic space battles.

SPEC: GUN-001REV. ASCALE 1:1
IMG / GUNPLA-KIT

Gunpla Kits

"Gunpla" = Gundam + Plastic model. Snap-together construction, no glue required. Painting and customizing optional.

SPEC: GUN-002REV. ASCALE 1:144
§ 01Overview

Project
Overview

PlatformiOS / iPadOS
Core TechARKit · RealityKit
Primary UsersHobby Builders, 18–45
StatusConcept / Hi-Fi

An AR-powered companion that transforms the Gundam model kit building experience for every skill level.

Gunpla Build Beyond combines augmented reality, step-by-step tutorials, progress tracking, and a builder community into a single tool — replacing the fragmented mess of printed manuals, YouTube playlists, and forum threads that builders currently navigate alone.

→ 01
AR Overlay
Live 3D guidance on the parts in front of you.
→ 02
Structured Tutorials
Long builds broken into recoverable sections.
→ 03
Builder Community
Forums, replacement parts, custom guides — in one place.
§ 02Problem

The
Problem

06
Recurring friction points
identified across user research

Gunpla building can be frustrating for both beginners and experienced builders — new users feel lost; veterans struggle to organize. The frustration cuts across skill levels.

SeverityIssue
HIGH
Time-intensive & discouraging

Requires dedication, precision, and 4–12+ hours of building. A single mistake is often discouraging and limits return engagement.

HIGH
Low user-friendliness

Manuals are 40+ pages with cryptic icons, unclear visuals, and rarely mention the specialty tools the build actually requires.

MED
Decentralized information

Tutorials, tips, and replacement-part sources are scattered across YouTube, Reddit, and Discord — there's no center.

MED
Financial anxiety

Premium kits cost up to $300, creating pressure to build perfectly the first time. Mistakes feel expensive.

LOW
Accessibility gaps

Small print and dense visuals make manuals difficult for users with low vision, dyslexia, or motor impairments.

LOW
Language limitations

Manuals ship primarily in English and Japanese, alienating large portions of Bandai's international user base.

§ 03Solution

The
Solution

04
Core features
working in concert
SCREEN · 01/12
HOME · ACTIVE
VIEWPORT · 393×852
STATE · LIVE
Gunplan

Search for a model or use the AR Button to scan the bar code

CURRENT BUILD

Gundam Calibarn

Master Grade • 1/100 Scale

Build Progress68%

In Progress

RX-78-2 Gundam
High Grade • 1/144 Scale

An AR-powered companion that turns the manual, the tutorials, and the community into a single coherent tool — exactly where builders already work.

No.Feature
01
AR-guided assembly

Point your camera at the workspace and see step-by-step 3D guidance overlaid on the actual parts. Eliminates the #1 friction point identified in research — part identification.

02
Section-based tutorials

Long builds split into recoverable chunks with built-in checklists and rest prompts. Borrows from how experienced builders already pace their work.

03
Progress tracking & catalog

A persistent record of every build — completed, in-progress, and aspirational — with optional pages for user-created customization tutorials.

04
Builder community

Integrated forums, FAQ, replacement-part ordering, and a shared gallery — replacing the fragmented mess of YouTube, Reddit, and Discord.